Prayagraj: Amla (Indian gooseberry) products from Pratapgarh district are set to get international exposure at India International Trade Fair (IITF), which begins Friday evening at Bharat Mandapam, New Delhi.Pratapgarh deputy commissioner (industries) Sahab Saran Rawat said one entrepreneur each under the ‘One District One Product’ (ODOP) and ‘One District One Cuisine’ (ODOC) categories has been chosen from every district for the fair, giving local businesses a chance to connect with global buyers and gain wider recognition.From Pratapgarh, four amla-processing units applied and two were selected—Shri Sai Fruit and Agri Development under ODOC, and Shri Rameshwar Dayal Fruit Products under ODOP. Shri Sai’s Anurag Khandelwal said the company is showcasing more than a dozen amla-based products. The fair was inaugurated on Friday, with business days scheduled from Nov 14 to 18. The fair will open to the public from Nov 19.Dharmendra Kumar Sharma, representing the fruit-products unit, said they have been allotted stall number 128 while Shri Sai Fruit and Agri Development has been allotted stall number 22. After UP International Trade Show (UP ITS), IITF is seen as another major opportunity for Pratapgarh’s amla products to reach overseas markets.Rawat said the ODOP selection has helped the sector grow quickly. Pratapgarh has about 8,850 hectares of amla orchards producing around 82,000 metric tonnes annually—about 62% of India’s total output. The district has roughly 550 units processing amla into various products. Under ODOP, govt has supported 72 units with grants exceeding Rs 3 crore.At UP International Trade Show in Greater Noida, 11 entrepreneurs from the district participated, including representatives from ODOP, ODOC, GI-tagged products, MSMEs and CM Yuva scheme. They reportedly secured export orders from more than half a dozen countries in Europe and the Gulf, worth around Rs 20 crore.Khandelwal said the GI tag granted on March 31, 2023, has strengthened Pratapgarh amla’s identity, helping it gain space in major trade events and boosting exports. He added he has been in the amla business for a decade and records an annual turnover of about Rs 2 crore.
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